Apple’s latest acquisition fuels rumors of iPhone on-device AI capabilities

Apple has more or less confirmed that they are working on their own AI technology. The rumors are claiming that the next iOS update could focus heavily on AI. We have also heard the rumored A18 chipset could feature additional hardware support for AI on the iPhone.

Now according to a report from French business magazine Challenges, they claim that Apple has acquired a French startup that specializes in on-device computer vision technology. Why is this important? This is important because we have heard reports that Apple is looking to create an on-device AI experience for the iPhone.

On-device AI has its benefits, such as privacy. It also works faster and without the need for an internet connection. Apple has been known to acquire companies to help further its developmental efforts, so this doesn’t really come as a surprise. If anything, it seems to corroborate the rumors we’ve been hearing.

That being said, we’re not sure if Apple will be going all-in for on-device AI technology. Earlier rumors claim that Apple could partner with companies like Google to help with cloud-based AI technology. We imagine that Apple will eventually transition to using their own tech, but partnering with Google could help kick things off.

Either way, it’s probably best to take this with a grain of salt. Hopefully at WWDC 2024, Apple will share their plans for AI.

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